How Adlook helped DR Power scale year-round performance with strategic spend, conversion-led optimization, and 934% ROI.
ROI
CPA reduction
Q1 PC Growth
DR Power, a subsidiary of Generac Power Systems, Inc., is a renowned manufacturer and seller of professional-grade outdoor equipment. Their extensive range includes both gas and battery-powered equipment, available directly to consumers or through select retail partners. Committed to quality and performance, DR Power ensures their equipment is built to last.
“We have been working with Adlook for over two years, and it continues to outperform expectations across our campaigns. The cookieless approach delivers both strong measurable performance and future-proof targeting, which is critical in today’s privacy-first landscape. Adlook is a trusted partner in our media strategy, and we’re excited to keep growing with them.”
Suzanne Sugar,
Director of Marketing, DR Power
DR Power, a leading brand in outdoor power equipment, needed a programmatic partner that could maximize lower-funnel efficiency while adapting to the highly seasonal nature of its business. The goal? Keep costs efficient during low-demand months, then aggressively scale performance during key promotional windows - all while driving real purchases and maximizing return on investment.
Adlook deployed a full-funnel strategy, anchored in dynamic lower-funnel optimization and smart seasonality planning, to convert interest into action:
Leveraging insights into DR Power’s sales cycles, Adlook tailored investment levels throughout the year, minimizing spend in winter, ramping up April through September, while maintaining efficiency at every stage.
Campaigns were synchronized with monthly promotions to create urgency and capture high-intent users at the right moment, maximizing both scale and efficiency.
Ads were fueled by a live product feed that prioritized SKUs and categories based on user behavior, inventory levels, and promotional timing, creating personalized paths to purchase.
“DR Power is the kind of client that makes great work possible, collaborative, performance-focused, and always pushing for growth. Together, we built a strategy that didn’t just adapt to seasonality, it capitalized on it, driving a 934% ROI and proving what’s possible when precision meets partnership.”
Lily Altman,
Head of Client Development, Adlook
DR Power’s 2024 campaign with Adlook delivered exceptional lower-funnel results, fueled by strategic seasonal investment and conversion-focused execution:
These results show how Adlook’s adaptive approach to seasonality, bidding, and targeting turned DR Power’s media spend into measurable business growth.
Adlook’s data-driven approach didn’t just drive high-intent conversions — it helped DR Power achieve a 934% blended ROI.
By combining precision targeting, smart bidding, and strategic seasonality, Adlook turned media investment into measurable business impact.
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